This print belongs to the first series: “One concept, One print”. As a designer we are taught to construct, to build, to innovate but with this series I wanted to leverage the creative potential to do the opposite: destroy, deconstruct, critique. Each print of this series started with a concept which was then deconstructed into a visual.

Comparison Print vs. Block (block is reversed for comparison purposes)

Edition: limited edition of 10
Size: 410mm x 590 mm (~A2)
Paper: Japanese Simili paper 80gr (Ivory White)
Colours: 2 (Black ink on Ivory white paper)
Ink: Cranfield “Caligo Safe Wash” Relief Ink (Black)
Process: Handmade Linocut print

By definition, a worldview is “a comprehensive conception or apprehension of the world especially from a specific standpoint” (definition from Merriam-Webster’s online dictionary). This particular word is dangerous. Because a worldview is the foundation for our beliefs, values and consequently actions in the world. But the attention and time that is given to develop our own worldview, and more importantly, to review it and put it into question is limited, narrow and inconsequential. What do you believe in? Why? Why not? Where do those values came from? Were they always there? Was it an active acquisition or a passive consumption? Is your worldview even yours?


There are three disctinct elements on this print, each one positioned in one part of the design: the eye; the mind; the context.

The eye: From the top notice two concentric circles representing an eye that oversees everything but also gives shape to our woldview. In a broad sense, it represents our senses that condition the way we look at things and our beliefs. Wherever the eye looks, its perspective is always subjective, so we need to be aware of how our senses shape our worldview.

The mind: In the center we have a rubik’s cube representing our mind, our values, our belief system, in short the things that constitute our worldview. The cube as a puzzle represents the complex nature of worldview and how it can be changed and re-arranged, however it cannot be solved. And if one thinks that all is in order, it is only a illusion.

The Context: Every worldview is grounded in something, in fragment of space and time which I refer to as context. The eye and the senses can capture some of the context, but there are things in the context that shape our worldview and the eye can’t see. The context can be the place where we live, the people we talk to, the bias and preconceptions we have, etc. One thing is sure, if we want to radically change our worldview, we need to be aware of the context where it is grounded.

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